Chery, a leading automotive brand, recently launched their latest model C5 on the W3rlds metaverse platform. The virtual launch event was a huge success, with over 23,000 attendees from around the world.
The virtual showroom allowed for a more immersive and interactive experience, resulting in a 20% increase in customer engagement compared to traditional marketing methods.
By launching in the metaverse, Chery was able to reach a younger and more tech-savvy audience, with 60% of attendees being under the age of 35.
Sales of the new model increased by 15% within the first month of launch. This innovative approach to product launches shows the potential of the metaverse as a platform for brands to connect with customers in new and exciting ways.